[ ABOUT JORDAN ]
I’m Jordan Nightingale — a marketing and communications strategist with 12+ years of experience across public media, higher education, healthcare and caregiving, English language testing, law, and finance.
I specialize in translating complex ideas into clear, inclusive messaging — pairing sharp data analysis with genuine impact storytelling, and leading calm, organized teams that deliver.
- 📍 Michigan, USA
- 🎙 Podcast host & editor
- 🎓 Leadership cert (upcoming)
[ CAREER JOURNEY ]
Four recent roles, one throughline: clarity.
My most recent work has centered on mission-driven organizations — where accessible communication isn't a nice-to-have, it's the whole point.
Public Media
Detroit PBS
Brand storytelling & membership campaigns for a major PBS station.
Public Media
WKAR · MSU
Audience growth & social strategy for MSU public media.
Language Testing
Michigan Language Assessment
Global, accessible test-taker communications.
Health Research
MICHR · U-M
Impact storytelling for clinical & health research.
Earlier experience spans
[ WHAT I BRING ]
Core strengths
The skills colleagues consistently point to — and the tools I use to deliver them.
Modern martech toolkit
Messaging that's clear, inclusive, and built to reach every audience — not just the easy ones.
Turning metrics into decisions — measuring what matters and letting the numbers steer the story.
Human narratives that make the mission tangible and move people to give, enroll, and act.
Organized, calm coordination of teams, timelines, and moving parts — delivered on time.
A positive, steady presence that mentors staff and lifts the communicators around me.
[ LEADERSHIP & IMPACT ]
Strategy, scope & measurable results.
Beyond the campaigns: the teams I've led, the budgets I've owned, and the numbers that moved.
Audience growth
Reach or membership lift across a flagship campaign.
Budget owned
Marketing & comms budget managed to plan.
Team & contributors led
Staff, freelancers & cross-functional partners.
Engagement increase
Growth in a key channel or KPI you owned.
[ INDUSTRIES ]