[ ABOUT ME ]
Numbers tell you what happened. Stories tell you why it matters, and that's the work I do: I collect, analyze, and translate data into narratives that shape executive decisions and inform community understanding. I specialize in integrative marketing that spans the full funnel, grounded in accessible impact storytelling and communications. None of that works without the right team behind it: I lead by staying attuned to people, investing in their growth as part of the job, and showing up reliable, visible, and consistent. Whether I'm building a campaign, a team, or a report, the goal stays the same: creating meaning, opportunity, and value, while listening first and being the transparent, trusted bridge between my team, the organization, and the communities we serve.
- 📍 Pinckney, MI
- 🎯 Integrated Marketing, Strategic Communications & Media Analyst
- 🎙 Aspiring Podcast Host & Producer
Where I've made an impact
[ CAREER JOURNEY ]
Four recent roles, one throughline: clarity.
My most recent work has centered on mission-driven organizations — where accessible communication isn't a nice-to-have, it's the whole point.
Manager, Multiplatform Marketing
Detroit PBS
Brand storytelling & membership campaigns for a major PBS station.
Director of Digital Engagement
WKAR at Michigan State University
Audience growth & social strategy for mid-Michigan's public media station.
Marketing & Communications Manager
Michigan Language Assessment
International communications for test takers, test centers, and recognizing institutions.
Communications Manager, Community Engagement
Michigan Institute for Clinical & Health Research
Impact storytelling for clinical & health research.
Earlier experience spans
[ CORE STRENGTHS ]
Five things I do that make communication land.
01
Before I write a word, I look at what people actually watch, click, and finish. Good instincts get you a guess. Good data gets you the truth.
02
My job is to find the story hiding in the engagement data and tell it in a way people feel, not just read.
03
Executives want the ROI. Creatives want the story. I make sure both get what they need from the same campaign.
04
I don't guess at what worked. I built the reporting systems that prove it, so every campaign gets sharper than the last.
05
I don't just hit a number once. I build the infrastructure, the governance, the shared definitions, so every team's next campaign starts smarter than the last one.
[ LEADERSHIP & IMPACT ]
Strategy backed by numbers that move.
Beyond the campaigns: the teams I've led, the budgets I've owned, and the numbers that moved.
Media pickup rate
On press releases with local news outlets
Average newsletter open rate
vs. 20–25% nonprofit benchmark
More cost-efficient
Than industry-average YouTube ad costs
More cost-efficient
Than industry-average Facebook ad costs
Specialized communities researched
Across 5 counties and 4 countries
Public health crises supported
With targeted communications
Social engagement growth
In a single year
Instagram engagement growth
In a single year
[ PORTFOLIO COLLECTIONS ]
Work organized by the kind of problem it solves.
Seven collections spanning a decade of campaigns, research, and leadership. Open any one for the full case studies.
Building the infrastructure to track what matters — KPI frameworks, analytics stacks, and data governance — then turning it into narratives leadership and funders can act on.
Audience research, personas, and journey maps that shape campaigns, SEO/GEO/AIO strategy, and the specialized-community research behind them.
Executive communications, e-newsletters, and copywriting built for clarity, trust, and action — from CEO talking points to grant materials.
Building and mentoring teams, owning budgets, and clearing the workflow barriers between good people and good work.
Social graphics, video strategy, and an independently produced podcast — mostly self-taught, always evolving with the platforms.
A career that started in a research lab and grew into bylines, cover stories, and style guides — precise, audience-aware writing throughout.
National conferences, community retreats, and boots-on-the-ground events — I’m at my best when strategy turns into a room full of people.
[ Right Now ]
What I'm building toward this year.
Upcoming certification
Formalizing years of team leadership with a dedicated leadership development certification.
In progress
Growing into comprehensive reports using labor market trends, government, and third-party data.
Passion project
Writing, hosting, and editing a show of my own. Hear the passion project in action.
[ REFERENCES ]
What others say about me.
[ AWARDS & CERTIFICATIONS ]
Always learning, always leveling up.
Management Certification, In Progress
Executive training in team management, coaching, and organizational impact.
Cross-Team Recognition
Selected by colleagues for high-impact collaboration and results.
Cross-Functional Legal Fluency
Completed staff immersion in Michigan Law seminars, cold calls, and coursework.
[ My TOOLKIT ]